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Our Awards

Howda Designz Receives the 2017 EDspaces Innovation Award in Seating  from the International Interior Design Association (IIDA)

Howda Designz Adds New Calming Colors to the HowdaHUG® Seating Line -Calm Olive Green and Calm Natural and Cobalt Blue

Kansas City, MO: Howda Designz announces that it is the proud recipient of the 5th annual 2017 EDspaces Innovation Award in Seating from the International Design Association (IIDA). Winners of the 2017 IIDA awards were announced on October 26, 2017 at the EDspaces tradeshow and conference in Kansas City, Missouri. Recognizing manufacturers for excellence in product design for the learning environment, the EDspaces Innovation Awards include categories in flooring, furniture, seating and equipment.

Howda Designz, innovators of the HowdaSeat® and HowdaHUG® , announces the addition of two new calming colors of HowdaHUG® seats: Calm Olive Green and Calm Natural.

Kids feel calm and safe in HowdaHUG®seats – the ultimate, portable, floor time rockers. Made of wood and canvas, HowdaHUGs support children’s entire body, wrapping them in a gentle “hug” embrace. This gives children a sense of security without constraint. “Kids will love taking a seat with a HUG!”, says Leslie Novak, owner.

“I began production on the first HowdaSeat®  for adults in 1990 for back care, support and comfort. In 2006, after extensive research in schools to find the right sizes to suit elementary children ages 5 on up to young adult, I started production on HowdaHUG’s for children.”

Since then, HowdaHUGs began filling the special needs of school children who were finding it difficult to sit peacefully. Grants coming in from schools for full classroom seating have confirmed how all children benefit from HowdaHUG seats. Teachers report that children sit longer in “cradle-like” comfort with proven increased attentiveness, eye contact and focus.

About Howda Designz

HowdaSeat® and HowdaHUG®seats are handcrafted in Maine of quality, renewable hardwood and cotton canvas. Safe for children and for the environment, our seats are designed with strong, non-fidget, adjustable straps to give each child the sensory embrace to feel calm.These patented seats have a durable interior cushion inside the bottom hinge to protect the canvas from wear when rocking on rough carpet, wood flooring or the ground outside. Our lightweight, roll up seats tote easily and stack flat for storage, making them ideal for classrooms.

HowdaSeat® for adults and HowdaHUG®seats for kids are protected through patents and trademarks since 1990. In 1993, HowdaSeats were awarded “Best Product Design” over 10 years at The Omaris Gift Show in Sweden for these quality characteristics: “Material suitability, Functional efficiency and Market consistency.”

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Press Contact Information Howda Designz:  Leslie Novak – Owner/Designer, leslie@howdadesignz.com

Press Contact Information IIDA: Lauren Haras, Creative Project Director | 312.379.5139 | lharas@iida.org

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Ornaris Award

In 1993 the Ornaris Award was presented to Howda Designz as one of the top 10 products shown in 10 years in Zurich, Switzerland.

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May 21st, 2018


Howda Designz would like to thank Therapro for featuring our most recent award, the 2017…



April 3rd, 2018


Thank you Boston Voyager for your interview with Howda Designz owner, Leslie Aisner Novak. The…





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