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HowdaHUGs Provide Comfort During These Times

Amidst the corona virus crisis, many of us have found ourselves required to stay home as much as possible. Home schooling has now become more than a national pastime. The corona virus has us all teaching from home for the first time,  many who have never taught elementary school to those who have made it their life’s work.

We certainly believe our HowdaHUGs, lightweight portable seats for kids and adults, bring joy!  Not only can they be a great source of comfort at any time, but more than ever in these incredibly challenging times.

We hope you’re able to purchase them for home schooling and possibly even for yourself. Imagine enjoying sitting on the floor with your kiddo in comfort. Watching your  kiddo’s rocking in their HowdaHUG seat while experiencing the pure delight of being HUGGED!!!

HowdaHUGS — Seats that embrace and “feels like a hug.”

Clinically trialed and endorsed by professionals and parents alike.

♥ Lightweight and portable, HUGS are great for home, school, or wherever kids need a supportive embrace!

♥ Design comes from research and clinical trials to attain the finest possible seating during circle time, on the floor or in a chair.

♥ Produced with interior cushion in the hinge where seat meets floor for smooth rocking.

♥ Designed for “fidgety kids” who present a need for deep sensory input to find focus, calm and containment.


“We feel that the impact of the seat is awesome. Kids sit better and attend to group and lessons longer.”

– Diana S., Teacher, Columbus OH

Find HowdaHUG here:


We received this message from the folks at Lewis and Clark Elementary School, who received a grant for your their library and the purchase of HowdaHUG seats for the young readers.
We are so very happy to hear this news.

“This has been such a cool day … our generous benefactors just left and they LOVED the chairs.  They love them so much, they have suggested we buy additional chairs for both of my schools with our next grant request, so be expecting another order from me for for about 40 of them!  I’m including a youtube link in case you wanted to watch the video we made to thank them for their donations … HowdaHUGs feature heavily!  And yes, you are welcome to share our gratitude!”

Howda Designz would like to thank Therapro for featuring our most recent award, the 2017 EDspaces Innovation Award in Seating from the International Interior Design Association (IIDA) for the Howda Designz HowdaHUG seating in the Therapro newsletter.

“Howda Designz’s owner/designer/artist, Leslie Novak, has proudly announced receiving the 2017 EDspaces Innovation Award in Seating from the International Interior Design Association (IIDA) for the Howda Designz HowdaHUG seat. We congratulate her and are proud to offer this incredible seat that suits a myriad of needs and environments.

What is a HowdaHug? It’s a lightweight wooden and canvas seat with so many great features

  • Easily rolls up for carrying
  • Stores flat by stacking
  • Available in a variety of primary and calming colors
  • Comfortable, giving the user a gentle ‘hug’ as it wraps around the body and offers security by providing deep pressure, but no constraint
  • Designed to decrease fidgeting
  • Perfect for children and adults who need some linear vestibular movement
  • Can be used on the floor or in a chair

Howda Designz Chairs

  • HowdaHUG Petite: ages 3-5 yrs, up to 50 lb. Measurements: 13″ wide top x 13″ high x 13″ d
  • HowdaHUG 1: 7 yrs to adult, up to 125 lb. Measurements: 16″ wide x 15.5″ high x 14.5″d
  • HowdaHUG 2: 5-10 yrs, up to 100 lbs. Measurements: 14″ wide top x 15.5″ high x 13.5″ d
  • HowdaSeat: Sized for Adult. Measurements: 17″ wide top x 15.5″ high x 15.5″ d
  • HowdaSeat XL: Sized for larger adult. Measurements: 19″ w x 15.5″ h X 15.5″ d
 Gloria Breton, OTR/L, is a Howda Designz consultant who says: “Parents, teachers and therapists use and recommend the patented HowdaHUG chairs for children with diagnosed and undiagnosed issues including: ADHD, Asperger’s Syndrome, Autism Spectrum disorders, sensory processing disorders, Down syndrome, Reactive Attachment Disorder, low tone, specific learning disabilities, and Cerebral Palsy, among others.” In fact, all children in the classroom love it for group and circle time activities!
Bravo, Leslie!

Karen Weihrauch, PhD, OTR/L”

Read more at :

Thank you Boston Voyager for your interview with Howda Designz owner, Leslie Aisner Novak.

The Boston Voyager website, on April 3, 2018, features the following article. For more information about Voyage Media click here.

From Boston Voyager April 3, 2018

Today we’d like to introduce you to Leslie Aisner Novak.

So, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
I founded Howda Designz in 1990 after reconstructing an old wood and canvas seat that I discovered tucked away in a box of discarded items. Upon further research and investigation of the seat, I learned that it was originally made in 1928 for rumble seats of the first motorcars and for bench seating under The Big Top. With guidance through the manufacturing process given me by a good friend, I spent two years re-constructing, product testing, and patenting the new/old seat using innovative construction methods to add durability and functionality to the original. My utility patent was granted based on this new construction method.

The beauty of reconstructing this old seat is that while I saved an old-fashioned “technology” from extinction – and created a cottage business that became international in scope – I had created the HowdaSeat, a product that helped ease back and joint pain for people experiencing arthritis, sciatica and other issues. The first catalog to virtually launching the HowdaSeat nationwide was the J. Peterman Co. Catalog.The   HowdaSeat was a fan favorite years and many of those seats are still in use today!

Following the initial HowdaSeat success I was looking for other ways the HowdaSeat could make a difference. In January 2006, after months of stringent clinical trials, I introduced the patented HowdaHUG, a seat designed for children who require cradling and rocking to be more peaceful and calm. The HowdaHUG seat has now become a standard tool in thousands of classrooms across the U.S., Australia, and Canada. In November of 2017, Howda Designz was the recipient of the EDspaces Innovation Award in seating from the International Interior Design Association (IIDA).

As founder and CEO, I hold patents to both the HowdaSeat and HowdaHUG and continue to oversee their manufacture and distribution. Both the HowdaSeat and HowdaHUG are handcrafted in Maine and sold online, in catalogs and other retail distributors.

Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
Of course, when it comes to obstacles and challenges there are the ones that most entrepreneurs encounter. I was a woman, trying to establish myself in a manufacturing industry, looking for a bank and financial backing, identifying suppliers, staff and dealing with overhead. Even with those challenges, the greatest obstacle I faced was getting over my own ‘brain’ and making the promise to myself to go forward with this idea, no matter what.

Today Howda Designz supplies HowdaHUGS to schools and classrooms worldwide. I could not have predicted that the old, dusty wood and canvas seat would evolve into a tool that parents, teachers and therapists use and recommend for children ,with ADHD, Asperger’s Syndrome, Autism Spectrum Disorders, sensory processing disorders, Down syndrome, Reactive Attachment Disorder, low tone, specific learning disabilities, and Cerebral Palsy, among others.

There’s also the challenge of hanging in when products get copied or ripped off. Some of the bags I designed and other products that I developed and patented were also copied. To keep the Howdaseat and the Howdahug safe from being produced in another country and taken from me required challenges in design, manufacture and constant changes to keep these products answering the needs of adults and children by improvements and listening to customers and one step ahead at all times. There’s not a day that a challenge does not present. There’s not a time when trust to keep going “no matter what” is not of the utmost importance.

Alright – so let’s talk business. Tell us about Howda Designz – what should we know?
HowdaHUG and HowdaSeats have always been made by hand here in the United States. Proudly made in Maine of eco-friendly and renewable materials.

You will find HowdaSeats and HowdaHUGS in traditional classrooms, sensory rooms, used by occupational therapists and physical therapists, endorsed by physicians, travelers, musicians, outdoors enthusiasts, bird watchers, bus drivers, and so many more

Is there a characteristic or quality that you feel is essential to success?
Being smart enough to know that I need to surround myself with people that are talented and smarter than I, that ‘Can do’.

Contact Info:

Boston Voyager

Meet Leslie Aisner Novak of Howda Designz

Thank you School Construction News for featuring our HowdaHUGs and HowdaSeats in your product review.

Portable Seat

Howda Designz Receives the 2017 EDspaces Innovation Award in Seating  from the International Interior Design Association (IIDA)

Howda Designz Adds New Calming Colors to the HowdaHUG® Seating Line -Calm Olive Green and Calm Natural and Cobalt Blue

Kansas City, MO: Howda Designz announces that it is the proud recipient of the 5th annual 2017 EDspaces Innovation Award in Seating from the International Design Association (IIDA). Winners of the 2017 IIDA awards were announced on October 26, 2017 at the EDspaces tradeshow and conference in Kansas City, Missouri. Recognizing manufacturers for excellence in product design for the learning environment, the EDspaces Innovation Awards include categories in flooring, furniture, seating and equipment.

Howda Designz, innovators of the HowdaSeat® and HowdaHUG® , announces the addition of two new calming colors of HowdaHUG® seats: Calm Olive Green and Calm Natural.

Kids feel calm and safe in HowdaHUG®seats – the ultimate, portable, floor time rockers. Made of wood and canvas, HowdaHUGs support children’s entire body, wrapping them in a gentle “hug” embrace. This gives children a sense of security without constraint. “Kids will love taking a seat with a HUG!”, says Leslie Novak, owner.

“I began production on the first HowdaSeat®  for adults in 1990 for back care, support and comfort. In 2006, after extensive research in schools to find the right sizes to suit elementary children ages 5 on up to young adult, I started production on HowdaHUG’s for children.”

Since then, HowdaHUGs began filling the special needs of school children who were finding it difficult to sit peacefully. Grants coming in from schools for full classroom seating have confirmed how all children benefit from HowdaHUG seats. Teachers report that children sit longer in “cradle-like” comfort with proven increased attentiveness, eye contact and focus.

About Howda Designz

HowdaSeat® and HowdaHUG®seats are handcrafted in Maine of quality, renewable hardwood and cotton canvas. Safe for children and for the environment, our seats are designed with strong, non-fidget, adjustable straps to give each child the sensory embrace to feel calm.These patented seats have a durable interior cushion inside the bottom hinge to protect the canvas from wear when rocking on rough carpet, wood flooring or the ground outside. Our lightweight, roll up seats tote easily and stack flat for storage, making them ideal for classrooms.

HowdaSeat® for adults and HowdaHUG®seats for kids are protected through patents and trademarks since 1990. In 1993, HowdaSeats were awarded “Best Product Design” over 10 years at The Omaris Gift Show in Sweden for these quality characteristics: “Material suitability, Functional efficiency and Market consistency.”


Press Contact Information Howda Designz:  Leslie Novak – Owner/Designer,

Press Contact Information IIDA: Lauren Haras, Creative Project Director | 312.379.5139 |