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Leslie Aisner Novak – From the Archives

Look what we found in the archives! It seems like yesterday! An interview with Howda Designz owner, Leslie Aisner Novak, while she was just starting her HowdaSeat adventure. Leslie was looking for a starter space and found it at The Tannery in Newburyport, Massachusetts.

Howda Today

Novak holds patents for both the HowdaSeat and HowdaHUG. Furthermore, she oversees their manufacture in Maine, in addition to distribution from her  home office in Amesbury, MA. Both the HowdaSeat and HowdaHUG are sold retail and through many catalogs and other retail distributors.

Howdadesignz

Handcrafting HowdaSeats and HowdaHUGs in Maine USA, one seat at a time.

Entrepreneur, Visionary, and Inventor Leslie Aisner Novak

Leslie founded Howda Designz in 1990 after reconstructing an old wood and canvas seat that she discovered tucked away in a box of discarded items. (Read the full Original Howda story.)

“The beauty of reconstructing this old seat is that I saved an old-fashioned ‘technology’ from extinction – and built a cottage business that became international in scope. The Seat helps ease back and joint pain for thousands of people experiencing back pain, arthritis, sciatica and other issues. ”

In January 2006, after months of stringent clinical trials, Novak introduced the patented HowdaHUG, a seat designed for all children and those who require cradling and rocking to be more peaceful and calm. The seat has become a standard tool in thousands of classrooms across the U.S., Australia, and Canada.

“This work has been the most rewarding, joyous and satisfying of my life.”

Read more in About Us

 

Smiles.

Laughter.

Focused.

The HowdaHUG seat is the ultimate circle time and floor time seating solution to keep your classroom fidget free and focused.

HowdaHUG seats are perfect for classrooms – they lay flat, store stacked or rolled and provide your students with a gentle hug.

 

HowdaHUGS — Seats that embrace “like a hug.”

Clinically trialed and endorsed by professionals and parents alike.

♥ Designed for “fidgety kids” who present a need for deep sensory input to find focus, calm and containment.

♥ Crafted by hand to provide smooth rocking.

♥ Design comes from research and clinical trials to attain the finest possible seating during circle time, on the floor or in a chair.

♥ Lightweight and portable, HUGS are great for home, school, or wherever kids need a supportive embrace!

“We feel that the impact of the seat is awesome. Kids sit better and attend to group and lessons longer.” 

– Diana S., Teacher, Columbus OH

Thank you Nadine for sharing these wonderful photos of the HowdaHUG seats at Coastal Ridge Elementary School.

    

“Thank you for my beautiful purple chair! I l love it! Here I am listening and watching the book, *Silver Packages*, being read to a 4th grade class. Wishing you an enjoyable holiday season!  Thanks again,  Nadine”

HowdaHUGS — Seats that embrace “like a hug.”

Clinically trialed and endorsed by professionals and parents alike.

♥ Designed for “fidgety kids” who present a need for deep sensory input to find focus, calm and containment.

♥ Crafted by hand to provide smooth rocking.

♥ Design comes from research and clinical trials to attain the finest possible seating during circle time, on the floor or in a chair.

♥ Lightweight and portable, HUGS are great for home, school, or wherever kids need a supportive embrace!

 



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